Inspiration Journal 5: Usability and Websites

Hello readers,

The aim of this week’s inspiration  journal is to test and compare the user experience based on the design of the three websites; my researched brand, Burger King, vs its two competitors, Mcdonalds and Subway. The focus is to find which is / are easy to use (user friendly) based on the five tasks mentioned below. The tasks will be performed by several people whereby each of them will perform each task on each website. Thereafter, I will analyze the results in the statement to be found at the bottom of the page based on people’s views including mine then followed by my recommendations on what need be improved on each site.


  1. Locate where to find the links for the social network sites.
  2. Search for a nearby store / restaurant.
  3. Try to download the mobile app.
  4. Find the menu and try to order a meal.
  5. Does the copy, images, and color scheme used appeal to you to complete a call to action?

1. Burger King (

Burger King

2. Mcdonalds (


3. Subway (



Its interesting since I have received different opinions on each task. Starting with the first question on whether it was easy to locate the social network links, all the respondents said it was easy on Burger King and McDonald’s sites since they are found on the homepage unlike for Subway where you have to scroll down. In the second question, even though in all the sites the information is placed on the homepage but majority said that its easy to find a store on Subway site and Burger King because the language used is straight forward “find a store” and “find a restaurant” respectively unlike McDonald’s used just the term  “location.” Regarding the third task, no body was able to find where to download the mobile app for McDonald’s including me. But both Burger King and Subway have links to download their mobile apps, however, its easier to find for the previous. Most people said that even though you can easily understand what the sites are trading in but for the case of Subway locating there menu is a bit confusing since the landing page is so cluttered unlike its counterparts. In terms of copy majority preferred Burger King than its competitors the reason being the font and leading are large and spacious unlike McDonald’s whose copy is smaller in size even though well arranged while Subway copy is so much cluttered and busy. Coming to the proper use of images, higher credits went to  Burger King for sticking with their products unlike its competitors’ sites dominated by people’s faces hence its easy to lose the focal point. Color-wise its only McDonald’s which didn’t align so much with its brand color but others did greatly.


One of the biggest rationale for having a friendly user website is to enable customers to get what they want more easily and even more enjoyably. Despite the fact that findings show that Burger King has less shortcomings compared to its competitors but the website has to improve the following:

  1. The designers should include all the most important information on the landing that customers usually search for instead of scrolling three to four pages down such the link to “search for a restaurant.”
  2. The website should switch the use of the orange color to red on their site to bring consistency since orange is not one of their brand color.
  3. The designers should make the first bar from the top more view-able and look more part of the site by either changing the background color or changing the color of the copy / font size since it looks dull and out of place.



Inspiration Journal 4: Synergy-based design ads.

Hi everyone!

I totaly agree with Wayne that sometimes one plus one the answer can either be three, four or even more and this is especially true when two maketing advertisiment strategies are combined to create a powerful effect (Wayne, n.d). That being said today’s post is about design ads which effectively used both visual and words to send their mesage across. Synergy can be best achieved when both visual and words depend on each other to send a complete message. Thus, below are examples of the brands which effectively used synergy in their ad campaigns.

  1. McDonald’s


McDonald’s has been creating great ads for a long time and here they did again. This excellent piece of outdoor print was made in Stochkolm, Sweden. As one can see that there is a high dependence fo the image and the words to effectively convey the intended message. The ad was creatively made and position in such a way that one may think its the continuation of the garden behind the ad. The designer used some sort of verbal metaphor as one may wonder what does McDonald’s has to do with carrots. However, its a way to say that their ingedients are fresh. The background was carefully chosen to match with the real one especially the wall across the street. Like I pointed out ealie the ad is a good example synergy since its both visual and copy driven as the viewer is forced to pay attention to both so as to get a clear message.

2. Alka Seltzer


When a sense of humor is well used it usually helps to send a powerful message to the target audience. Even though this might seem as a different brand from my reseached brand but still the taget audience is not too different, since the medicine is adults especially those who drink alcohol. The ad used synergy very well as the picture and the copy are compatible to each other. The message is short, clear with a ‘human truth’ in it. Also there is an emotional appeal through the way the cat has been tightly held. Moreover, the ad depicts some movement guided by the direction of the eyes between the man and the cat (facing each other). Also there is a good use of hierarchy in the way the images have been arranged based on size , color and poistion. Contrast can also well be seen especially the way the yellow glove and the white plate have been positioned so that the cat can be clearly spoted.

3. Hobby


Again this may seem like a way too different band fom Burger King but still the taget audience is the same, adults. This ad is a proof that synergy was effectively used because the article explaining the campaign is written in german but still I was able to undestand just the ad itself. The image of the razor and the text complement each othe vey well. There is great use of emotional appeal through the way the stuffs have been sharply dissected as well as the way the passers-by stare at them. The ad is both visual and text driven since they are both in lage size and fonts respectivelly. Also the focal point is centered clearly. Further, the white pace in sky blue color helps to create a clear visibility.

4. Frontline


I know this might confuse many people at the beginning especially the little black stuffs around the dog’s fur. The ad is large sticker placed on the floor of the mall in Indonesia while the black fleas that the dog is tying to scratch off are people however its had to recognize them when someone is on the upper floor of the mall. The ad was greatly designed as it perfectly interacts with the sorrounding as well as the message is well delivered when one looks at the image and eads the words. There is verbal metaphor from the copy since its unclear what is to be taken off the dog. Also the focal point is so clear due to the large image of the dog  as well as the white space gives a clear view. Repetition of the people ‘black fleas’ empasizes the message.

5. McDonald’s


What a brilliant use of synergy in this ad? Its definately that neither the image nor the words could stand alone to send a complete message so clearly. The billiboard need not say much but just to remind the customers about their opening hours since the symbol is well known by them. There is a good balance between the symbol and words. Poximity can also be well seen between the image and the words. Also the ad used lights to depict is brand colors so perfectly.


Wayne, J. (n.d). Definition of Synergy in Marketing. etieved on 2015, December 3, from


Inspiration Journal 3: Visual-Based Design Ads.

They say a ‘picture is worth a thousand words.’ Welcome back to this week journal, with the focus being strictly on the visual-based design ads.  The uploaded ads will tell you a lot though visualy about the intended messaageto be sent across, what is the taget audience, why certain colors have been used as well as how well elements such as contrast, alignment, white space, and movement have been incorporated.

  1. McDonalds

mcdzo bk 2 xcul




5999423_clever-mcdonalds-back-to-school-ad-creates_d6066ea5_m mcdizo

The above three ads represent McDonald’s with all the ads tailoring to students going back to school (same target market as Burger King). In the first ad from the top, the designer creatively chose the books’ colors to remind its target audience about the brand’s popular menu without directly mentioning it, burger / big mac. As one can see that the combination and arrangement of colors from pale brown to green and yellow represents burger’s ingredients. There is also good choice of setting / location, looks like its a really study room or library. Also the focal point has been well selected, since the viewer’s eyes mostly likely will focus on the books on the table by being placed at the center. In addition to that there is good alignment and visual hierarchy by placing the logo and few words on the top right of the page.

In the second and third ads, there is great choice of colors which represent the brand core colors and logo, red and yellow. Proximity and unity have been cleverly used to help the viewer to easily connect the objects on the ads, the words , and the logo based on their aangement close to each other.

2. Coca cola

fist-bump-hed-2015 cocacola

Very few brands have reached a stage where they can only use their logo with neither brand name nor slogan and still customers can recognize them. In this ad Coca cola proves to be among them. It was ad of the day in Latin America where the soda company was trying to tell her greatest target audience, teens, about the power of true friendship. The focal point has smartly been chosen which is the two fists punching each other instead of its regular white ribon. Also the two fists bring the feeling of togetherness, acceptance, and solidarity. On top of that the hue (red) or white space dominated the ad as the major color of the brand. On top of that the fists help to depict movement of the viewer’s eyes to show the focus.

3. Burger King


If there wasn’t a Burger King’s logo on the page pobably one wouldn’t be able to understand the ad clearly. However, the designer did a good job by applying some make up colors on the eye to represent the brand’s signature meal, whopper. The ad has a clear focal point which is the colorful eye due its size and position.  Also the ad shows contrast of the eyelashes, eye brows,  skin,and the logo by depicting them in different sizes and shapes . Moreover, the color of the white space brings tanquility as well as the arrangement of objects brings poweful unity.

4. Koleston Naturals

Kolesto naturals

Although its a different brand but the ad share the target audience with Burger King. The setting of the billboard by Koleston was brilliantly chosen. The ad is placed beside the road near the beach which gives a clear and great view to customers. The ad by itsself sends a direct message that it has something to do with hair beauty, this is due to the picture of a woman with long hair and the brand name / logo. The ad used shade to depict the object clearly due to good visibility. Also the white space helps the viewer to cencentrate on the focal point more easily. Unity is also well depicted between the words and the image by being parallel to each other. Lastly the lady’s eyes guides the viewer’s movement of eyes downwards towards the brand’s name / logo.

5. Fast food war

Food war

This ad was developed by a chef, Anthony Boudain who wanted his daughter to see fast food as an enemy. The ad was well designed in terms of setting whereas by being outside it looks like a battle ground. Also the ad causes an emotional appeal of fear the way the girl looks at the crab-shaped sandwich. Visual hierarchy has been well chosen by giving objects variation in size, from large to small. The focal point is so clear as there are no other objects to destract the viewer. Apart from that the way the two objects face each other help the viewer’s movement of eyes towards the center. In short the ad sends a clear message to the viewer that there is a fight between the objects even if there is no any logo used but the colors suggest its McDonald’s.


Cocacola. (2015). True Friendship. Retrieved on November 24, 2015, from

MacDonald’s. (2015). Going Back To School Ad. Retrieved on November 24, 2015, from

Retrieved on November 24, 2015, from http ://

Retrieved on November 24, 2015, from

The Guardian. (2010, June 11). Anthony Bourdain. My war on fast food. Retrieved on November 24, 2015, from






Inspiration Journal 2:Verbal or Text Based Design

Hello readers,

I would like to welcome you all in the second week of my inspiration journal. This week focus is on effective verbal or text based designs, how they reflect the specific target audience through different elements like voice and moods.

  1. Wendy’s.


Isn’t this funny? This verbal ad by Wendy’s did an effective use of design elements and concepts. The picture of a chick, the sandwich, and the typography creates a very good synergy. The purpose behind this ad was to show the target market, most likely healthy conscious people, that Wendy’s sells natural food. Another effective element in the add was creation of ‘voice’ through the rhetoric question which sounds so genuine. In addition to that the words and the chick creates a sense of humor, however the sound / feeling of the question is in a serious note.

2. KFC


Sometimes designers and advertisers prefer to use words with hidden meaning. The above ad by KFC is a typical example. That is to say the simple sentence used in the ad was not a mistake. The designer purposely used the ‘ambiguous’ call of action to tell his audience that he is absolutely sure they always think about the brand. In other words he is reminding them to think about it indirectly. The ad seemed to target young adults who likes jokes, this can be shown by the choice of copy and the size of the container.

3. Wendy’s.


The above ad reminds me of an old saying that people always remember stories. The technique in this ad was to use a short quotation which turns the brand as if its a person talking to you (customer) directly. It is always insisted that designers should decide who are they going to be in the ad, company, consumers, or other players? (Felton, 2013, p. 105, 108). The ad seems to target regular Wendy’s customers who are quality-driven based on the full meal picture as well as the choice of words.

4. MacDonald’s


According to Felton, Advertising Concept and Copy, designers should always decide which voice to use to express their selling argument. In this ad by McDonald’s, the brand sounds like it is speaking to the customer directly in a simple, straight forward sentence with no ‘cliches.’  The typography sounds in a cool / friendly tone which is very important depending on how the designer wants his message to be received. The ad which was advertising a new lamb sandwich in form of a story-telling most likely target new customers who are not familiar with the company’s menu.

5. Wendy’s


The design used by Wendy’s in this ad is very amazing. The company creatively embodied words to make a glass of its most popular drink, strawberry frosty shake. A number of effective design elements can be seen from the ad. First is the proper use of ‘alignment’ through the objects in the ad. The arrangement of berries, bottle of milk, and flowers surrounding the text-shaped glass helps to show where the ‘focus / focal point’ is. Second, is the great use of contrast as well as font, this can be seen through the words making a shape of a glass are arranged from top to bottom with varying sizes. Based on the sweet sounding words, flowers and colors, the above ad most likely was meant for the teenagers and young adults especially females.


Felton, G. (2013). Advertising: Concept and Copy. 3rd Ed. New York: London. W.W Norton & Company.

Retrieved on November 18, from,

Retrieved on November 18, from

Retrieved on November 18, from

Retrieved on November 18, from

Retrieved on November 18, from

Week 1 Inspiration Journal: Effective design and design terms. Establishing the target market’s other purchases.

Hello everyone!

Welcome to my week 1 Inspiration Journal for the Creative Concepts Class. Each week I will be posting different topics and examples of successful designs of at least five different brands versus my researched brand, Burger King, based on their unsuccessful marketing campaign, “unfriend”.

Thus, this week’s focus is on the; effective designs, design terms and establishing target market’s other purchases. Below are the five successful designs from Burger King’s direct and indirect competitors, namely; KFC, McDonald’s, Subway, Wendy’s, Delifrance, Lotus, and Honey Bunches Oats.

  1. KFC


As one of the biggest fast food chain companies in the world, KFC has been producing great advertisements for so long. This ad was advertising the new boneless chicken. The design was effectively made with the use of ‘tint’ in the hue; whereas the white color was well mixed with red, brown yellowish and orange. Also the use of ‘major appeals’ was well incorporated as the lady’s facial expression / emotions matches exactly with quoted sentence. I also like the mixture of ‘font’ used in the copy as well as the message which brings a sense of humor.

  1. McDonald’s


This is awesome! This ad was created in Germany by Neue Digitale / Razorfish. In this ad McDonald’s was advertising its veggie burger in a different style which successfully appealed to many people. Instead of using a regular burger picture, the designer uses the ingredients in a form of an animal. I like the use of ‘color schemes’, it brings attractive view. Also the designer is trying to play smart by telling the customers that McDonald’s sells healthy foods and not junk like how people perceive it. On top of that the spacious use of the ‘white space’ made the design even more attractive.

  1. Subway


Sometimes marketers use famous people like musicians, athletes, and actors to advertise their products. The above ad is a typical example. The person featured in the Subway ad is ‘Daniel Sturridge’, a famous soccer player from Liverpool in UK. The design made effective use of the ‘balance’ by symmetrically distributing the elements such as the color and copy on the ad. Also the ad is ‘copy-driven’ since the message in the ad is highly conveyed by the heading in white color. Furthermore, ‘repetition’ of color has been greatly used to emphasize and match the company’s band color

  1. Lotus biscuits 


Who doesn’t like a cup of coffee with cookies? In this ad Lotus biscuits did a great job to communicate the message. First by creatively using simple sentence to send a clear message, “lotus and coffee, go together”. Second is by personifying the cup holding the biscuits so tight and careful, that appeals to a sense of humor. Moreover the design is ‘image-driven’ since the image sends the message directly. Also the extensive use of the purple ‘white space’ makes the design to look so cool.

  1. Honey Bunches Oats


This ad can’t stop my mouth from watering. This ad by Regev-Kavitsky, Tel Aviv went viral from the moment it was posted in the social networks and televisions. I like the use of the sense of humor through personifying the spoon in the bath tub. In the first picture the ad is like is trying to tell you that, with a bowl of oats one should feel as relaxed as in the bath tub. While in the second picture, the personified spoon sounds like “I can’t wait to jump into the tub”. In addition to that, the ads depict a very good use of ‘proximity’ and ‘alignments’ by relating the objects so closely and arranging them respectively. Another thing is the good use of the ‘white space’, it helps the viewer to clearly focus on the intended product.

  1. Delifrance


I can describe this ad by just one word, “simplicity”. Delifrance is one of the largest bakery companies in Europe. This print advertisement from Saatchi & Saatchi Germany, won Gold Print Awards during the Epica Awards in 2010 (Macleod, 2010). The ad successfully made use of the ‘white space’ which made the buns to look like really slippers on the floor. Also the designers did a good job in the use of ‘focus’, since the moment customer’s eyes fall on the ad the first thing to see are the two slipper shaped buns. Also the use way the logo is placed is different, since most designers prefer to place company logos at the bottom.

  1. Wendy’s


In this ad Wendy’s successfully leveraged the Veterans Day to advertise its frosty drink that many people crave for. The use of ‘hierarchy’ has been effectively used in the design, since when a customer  looks at the ad, the first thing she / he is likely to see is the shape of army cap, then the copy, and lastly the yellow cup of frosty. Moreover, the ad did a wonderful job in the use of ‘major appeal’ by selecting emotional pictures and words.


McDonald’s: Veggie Burger .Retrieved on November 12, 2015, from

Macleod, D. (2010 Decembe, 2). Delifrance ready to Bake At Home. Retrieved on November 10, 2015, from

Retrieved on November 10, 2015, from

Retrieved on November 11, 2015, from

Retrieved on November 11, 2015, from

Retrieved on November 12, 2015, from

Retrieved on November 10, 2015, from




Week 5: Monitoring Site Current Events

The CRM Program

In today’s world of fast-growing e-commerce, where the vendors and customers rarely meet, the importance of CRM increases even more and more. The CRM program is all about creating and retaining business relationships with current and potential customers. Companies use different strategies, practices, and technologies to record and manage relationships in order to boost sales. A company without a CRM program is unlikely to succeed in its business. Having that understanding, Arsenal FC deploys a number of strategies through different touch-points to implement its CRM program as analyzed below.

It should firstly be understood that, building or achieving a successful CRM program is not an overnight thing; rather it is a process in which the company has to be ready to invest its time, efforts, and commitments to achieve the goal. Arsenal FC leverages its websites to incorporate the CRM program as part of its business strategy. For example, in 2013 Arsenal introduced its new CRM system as part of its marketing strategy which included joining the “Tesco Club-card” of the English Premier League’s fan membership. Among other things, the scheme aimed at reducing annual membership fee from $50.95 to $ 40.14 as a means to reduce entry barriers to the membership.


Arsenal’s CRM program can be categorized into three phases as follows; during the pre-purchase phase the Club asks prospects to sign up for different accounts and subscribe various memberships as well as into social network accounts. At this point, the likelihood of turning the prospects into customers is very high since they have already shown an interest in buying the products or accessing services. Hence, here gathering of prospect’s contacts (data) can either be through their IP address, use of cookies or when they sign up into accounts or filling membership forms for further communication.

Another phase where the Club can have a touch-point with the customer is called “purchase phase.” Here, what the Club does through its websites, is sending emails or SMS thanking them for shopping and ask them to write reviews or give feedback about their user experience. Usually, this is the beginning of forming a bond between the Club and the customer through subsequent communications either via emails, phone calls or SMS.

Next, is the post-purchase phase that the Club uses to strengthen its business relationships with the customers, by maximizing their customer experience and customer value. From here, the Club focuses on gaining customer loyalty by making sure it meets customers’ needs and satisfy them. For example, Arsenal usually engages its customers by sending emails to the newsletter subscribers, asks fans to participate in interviews via its social network pages, as well as updating them on news and events. Hence, by doing all that Arsenal can gather crucial data and information that helps to update its database and to understand exactly its customers’ needs and wants.

Customer Service Policies

Arguably, Arsenal FC is amongst the soccer clubs with the best customer service both online and offline. For example, from 2005 all the Club’s frontline staffs had to receive at least one-day customer service training per season. All Arsenal’s websites have a support desk on their pages, which is specifically for solving customers queries, complaints, and providing additional help.Arsenal supporters can easily reach different departments of the Club with any queries, complaints, or compliments. Contacts information is explicitly listed in the contact section of all its dedicated websites, in the brochures which are mailed to supporters seasonally as well as in the online Arsenal Charter. In addition, all the Club’s websites have a link to privacy policy at the bottom as well as an explicitly message on top of the page asking the user’s permission if he allows cookies to be sent to his site. On top of that, the Club’s tendency of replying emails, comments or queries on a timely manner is another proof that to Arsenal customers come first.

Moreover, in 2006 Arsenal introduced a new software which enables the Club to log complaints in terms of type, response time, and resolution time. Also, the Club has a customer point of contact at the stadium which deals with all kinds of complaints and queries. In the effort of seeking more feedback from its customers online, the Club conducts the Q & A feature in the match-day program. Also, an increasingly importance of the social network forums has made Arsenal expand its customer service to its various social media sites with a close look and keen monitoring.

Web Site Navigation


The good design and layout of Arsenal websites enable users to have their way around easily and locate information quickly. For example, its main website,, provides the user with multiple navigation aids with a clear above the fold, which contains search box, sign up / log in box, various headings, as well as latest news and updates. The user can either click the headings to access more information by following subheadings and links or can scroll down by following an explicit arrow pointing downwards. The websites also use breadcrumbs to enable the user locating information shortly through colored links which take them to the landing pages. It is very paramount for every company to have smooth navigation as it brings best user experience which in turn creates traffic, conversion, and increases sales.

Customer-facing business process

 Arsenal FC leverages its various websites to fully engage customers in all of its business aspects. Through its websites, customers can get any product or service from ticketing to sharing their views. Since the Club decided to evolve into a modern sports as well as a media company, it therefore optimizes its digital strategy to reach its customers as close as possible.

CRM Article

The following link,, leads to an article titled “Why Your Small Business Needs CRM.” Even though the article mentions small businesses, the illustrated principles about CRM apply to big companies too (such as Arsenal FC), that is why I have chosen it. The article explains the significance and power of the CRM system when it is fully utilized. It provides that, recent researches shows that companies can increase sales by 29% if they leverage the CRM system in their business strategy. The article goes further to explaining the best five CRM principles that every company should apply to succeed in business. Among the five principles, two principles of “make it simple” and “train them over and over again” greatly reflect Arsenal’s CRM system. As the principles insists on implementing a simple CRM system that every employee can easily understand as well as training them as many times as possible to be competent. The principles can be well seen in Arsenal’s CRM system when the Club introduced the program of training all of the frontline staffs at least once per season; as well as by exhausting all the possible touch-points both online and offline for customers to reach the Club.

Thank you for being a committed follower of my blog posts for the past five weeks. Until next time.

Your blogger,


Week 4 Monitoring Sites Current Events

Advertising on the Site

One of the new things that the 21st century has witnessed in the field of marketing is a new form of advertisement called online advertisement or internet advertising or online marketing. Advertising on the site refers to the form of advertising or marketing that leverages the internet to deliver promotional marketing messages to the targeted audience / consumers. It includes social media advertising, email marketing, mobile advertising, search engine marketing (SEM), and display advertising (such as web banner). Arsenal Football Club (AFC) is among the companies that use its different websites to advertising its business.

The Club uses its websites to advertising its business in a number of ways. Some of its sites have similar ways of advertising while others have a slight difference as it is shown hereunder. For example, it uses its various websites such as,, and similarly, to market the sale of tickets for different games. Also, it entices fans to buy different products like kit and accessories through its “online shop link” that is found in all of its websites. In addition, the Club tries to develop CRM by engaging fans to like and participate in its different social network platforms, which in turn helps to grow its fans base and creating brand awareness (the links to social network are available in all of its sites). Moreover, Arsenal uses the same Call to Action (CAT) “sign in,” “log in now,” and “sign for membership” in all of its websites to ask fans / viewers to subscribe or sign in into different accounts / memberships. The Club also uses email marketing to advertising its business by sending periodical newsletters to the subscribers. However, email advertising is only found in this site Generally, the Club significantly leverages its websites to advertising its business; and it even uses an affiliate program to create brand awareness and increase revenues through its sponsors’ websites.


As a soccer club, Arsenal sales a variety of products from sports apparel to apps using its various websites. The Club’s websites have both similarities and differences in terms of products as explained hereunder. For example through its main website, the Club sales mainly tickets. However, through the same website there is a link to “online shop” where fans can purchase countless items such as kit (Puma kit), training wear (such as jackets, sweatshirts, pants, shorts, and caps), accessories (including nightwear, footwear, ties, watches, and jewelry), and a range of gifts from signature collection to photography, books & DVDs to mugs & glassware, toys & games to memorabilia auction.

arsenal-fc-crest-hoodie_405555281VC3zy6I4L._SL1500_ Arsenal-fc-Bedroom-Accessories-Furniture-Ideas n_arsenal_fc_competitions-3370980 c10slpar-0-1-c 312292_R_Z001A

Another Arsenal’s website is; it is an official site for Arsenal Ladies Football Club (ALFC). The site sales tickets for season games, also has a link to “online shop” like the main website. However, in terms of products the site concentrates on Arsenal ladies merchandise.

In addition to that, Arsenal has an academy whose official website is Apart from selling tickets and having a link to “online shop” like the rest websites, this site has an extra product that is “games and downloads”. The site enables junior fans to play and download games and “color in” posters featuring their favorite players.

Moreover, Arsenal sales iOS and Android mobile apps through their newsletter website, Through this website, fans can still purchase tickets online and have access to online shop where they can buy different products.

Apart from selling products through its different websites, Arsenal applies affiliate programs through its website as well. Arsenal employs an affiliate program through its websites by acting as a third party, whose function is to refer customers / viewers to its partners’ (merchants’) websites to buy their products / services. This kind of marketing can be well seen through all of its websites; however, it is explicitly seen through its other website, The website directly refers customers to the websites of its lead partners (Emirates Airlines and Puma), official partners (Europcar, Huawei, and others), and regional partners (Airtel, Capital bank, and others) by clicking their business logo.

Communications (I receive) from the Website

Arsenal’s websites provide different kinds of communications to their fans / viewers. Personally, I have been receiving two emails per week from its newsletter updating me with news and events as well as informing me about different offers that are available. In addition, I have been interacting with fellow fans worldwide via (a special blog for Arsenal fans). Through its websites, I can also chat via its different social network accounts like Facebook page, where fans are allowed to ask questions during interview sessions. Next, in all of its websites Arsenal encourages fans to write reviews about their online shopping experience, purchase of tickets, and team performance. Hence, the Club provides different means of communications depending on the website one is viewing.


An Article about Online Advertising

The link at the bottom leads to an article, “Guide to online advertising,” which covers all the essential parts of online advertising, from the history of online advertising to types of online advertising (the strength and weakness of each type), roles & markets to best business practices. The article’s explanations have great impacts on the way Arsenal Football Club uses its websites for online advertising. For example, the article insists on the standard use of “terms and conditions document” between the publisher, advertiser, sponsors, agencies, and networks in order to avoid confusions and disagreements. Also having a standard guide helps the site to perform well, hence, creating more traffic and boosts the sales. The above guidelines have been keenly followed by Arsenal websites no wonder its online advertising strategy keeps achieving the goals and meeting expectations.

For more articles about Arsenal’s digital marketing strategy let’s meet next week.

Let’s continue sharing the fun.

Your blogger,